Must is a must!

We have a very tasty Swedish drink called "Must" and it really is a must for christmas and easter.

The strange thing about this drink however is that it's only sold in stores during this time, and under the names "JulMust" (Christmas Must) and "PåskMust" (Easter Must).

Another thin is that Must completly deminish Coca Cola's sales. To such and extent that Coca Cola decided to buy the biggest Must-brand, threating to withdraw the Must. All hell broke loose and Coca Cola had to surrender.

Conclusion: Don't ever mess with a Swede regarding our Must!